![]() ![]() Surprisingly, the authors find that growing a large social media community is not essential for boosting sales, as owned social media are more effective for brands with fewer followers. To stimulate sales, content should be more functional, rather than emotional, in nature and communicate product benefits. To create engagement, content needs to focus on emotional needs and steer away from deals, which are the least effective content type. In addition, the results suggest ways to better adapt owned social media content to communication goals. Contrary to popular beliefs that owned social media mainly drive engagement and hardly affect sales, the results show the opposite, with an average elasticity of. Whereas the findings support some current beliefs (e.g., owned social media are more effective to boost sales for new products), it highlights several novel insights. What are the effects of a brand's owned social media? This meta-analysis examines the impact of owned social media on social media engagement and sales. Suggestions are made that may enhance future research and inform developmentally appropriate social media guidance.All subjects Allied Health Cardiology & Cardiovascular Medicine Dentistry Emergency Medicine & Critical Care Endocrinology & Metabolism Environmental Science General Medicine Geriatrics Infectious Diseases Medico-legal Neurology Nursing Nutrition Obstetrics & Gynecology Oncology Orthopaedics & Sports Medicine Otolaryngology Palliative Medicine & Chronic Care Pediatrics Pharmacology & Toxicology Psychiatry & Psychology Public Health Pulmonary & Respiratory Medicine Radiology Research Methods & Evaluation Rheumatology Surgery Tropical Medicine Veterinary Medicine Cell Biology Clinical Biochemistry Environmental Science Life Sciences Neuroscience Pharmacology & Toxicology Biomedical Engineering Engineering & Computing Environmental Engineering Materials Science Anthropology & Archaeology Communication & Media Studies Criminology & Criminal Justice Cultural Studies Economics & Development Education Environmental Studies Ethnic Studies Family Studies Gender Studies Geography Gerontology & Aging Group Studies History Information Science Interpersonal Violence Language & Linguistics Law Management & Organization Studies Marketing & Hospitality Music Peace Studies & Conflict Resolution Philosophy Politics & International Relations Psychoanalysis Psychology & Counseling Public Administration Regional Studies Religion Research Methods & Evaluation Science & Society Studies Social Work & Social Policy Sociology Special Education Urban Studies & Planning BROWSE JOURNALS Taken together, the findings suggest that well-being and social media are related by a multifaceted interplay of factors. ![]() ![]() The themes appeared related to key developmental processes, namely attachment, identity, attention, and emotional regulation that provided theoretical links between social media use and well-being. These findings demonstrated the numerous sources of pressures and concerns that adolescents’ experience, providing important contextual information. A thematic meta-synthesis revealed four themes relating to well-being: connections, identity, learning, and emotions. A critical appraisal showed that overall study quality was considered relatively high and represented geographically diverse voices across a broad adolescent age range. The current systematic review identified nineteen qualitative studies in which adolescents shared their views and experiences of social media and well-being. Qualitative research into adolescents’ experiences of social media use and well-being has the potential to offer rich, nuanced insights, but has yet to be systematically reviewed. ![]()
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